Real talk on building a product business: sourcing, strategy, mindset, and everything in between.
Your idea is not the asset. Here is what actually protects a product business before you launch, and what is a waste of money.
Your first sample will not be perfect, and that's fine. Here's how the sampling process actually works, what it costs, and when to sign off.
Most founders think they need a full range to look like a real brand. You don't. Here's how many products you actually need on day one.
Sam is genuinely one of my favourite people in the world. This is the story of her journey from Hobbe to Striide Club, and why watching her trust herself again has been one of the most special things I have witnessed.
Your social following is rented. Your email list is owned. Here's how to build one that actually sells your product.
Nobody wants to be the first to buy. Here's how to gather reviews and social proof from your earliest customers, so new buyers trust you fast.
From an idea inspired in Japan to launching her own business, Emily Ellwood reminds us that successful founders aren't the ones with all the answers, they're the ones who keep taking the next step.
Getting your product made is only half the job. Getting it to the customer, on time and without wrecking your margin, is the other half.
Marketplaces get you seen fast. Your own store gets you an asset. Here's how to choose where to sell your product without handing away your customers.
The cheapest growth channel you have is the customer who already bought from you once.
Packaging is the first thing your customer touches. Here's how to make it feel premium without blowing your first-run budget.
Quit too early and you panic. Quit too late and you stall. Here are the numbers and signals that tell you when to go full-time.
Your photos are doing the selling online, so here is how to shoot product photos that convert using your phone, natural light, and a simple shot list.
Order too much and your cash sits in boxes. Order too little and you stall. Here is how to size your first production run.
Stockists can change your business. Here is how to approach retailers, build a line sheet, and win your first wholesale orders.
The first 100 customers are the hardest and the most important. Here is how to find them without an ad budget.
Sell before you make it. A practical guide to running a pre-order launch that proves demand and funds your first run.
You don't need an agency to get press. Here is how to find your story angle, pitch the right writers, and earn coverage.
Two brands can sell the same thing at the same price. The one with the better story wins. Here is how to build yours.
Most founders build in secret, then launch to silence. Here is how to grow the right audience while you build the product, so launch day actually lands.
Every year, thousands of aspiring founders spend money developing products that never sell. Not because they're bad products, but because nobody stopped to ask the most important question: does anyone actually want this?
Launching a product business in 2025 doesn't require hundreds of thousands of dollars. Many successful products start with far less than people imagine, but understanding costs early can save you from expensive mistakes.
After helping hundreds of founders launch products and building a business that generated more than $50 million in sales, the process is far simpler than most people think. The challenge isn't the product. It's knowing what step comes next.
Importing your first production run is where many product founders get an expensive surprise. Here is what you need to know about duties, freight, customs brokers and landed cost before your goods leave the factory.
