Curious about China or India? Explore the sourcing trips
Kristy Withers / Founder, product person, recovering A-type

I've built the business. Now I'm building the life.

I'm Kristy. I built Incy Interiors into a product business with over $50 million in sales across nine countries. These days I'm building brands, working with makers around the world and taking other founders along for the ride. Still ambitious. Just a little more intentional about what success looks like.

Currently somewhere between a factory floor, an airport lounge and a new product idea.

Kristy Withers smiling in a colourful floral dress
$50M+
in product sales
9
countries
17
years in product businesses
Kristy Withers
A little about me

I still get excited about how things are made.

Seventeen years in product businesses has taught me a few things. The cheapest quote isn't always the best deal. A great factory relationship is worth its weight in gold. And a beautiful product means very little if the numbers don't work.

I've had the big wins and the expensive lessons. Now I'm using what I've learnt to build businesses I love, help other founders source smarter and spend more time doing the things that make the whole adventure worthwhile.

The Story So Far
A few things on my desk

Apparently, I wasn't finished making things.

Different businesses. Same obsession with great products, good people and doing things properly.

The Source Haus team in India
Source Haus

The people behind the product.

My sourcing and production team works with established product businesses to find and assess manufacturers, negotiate better terms and manage production. Think of us as the team on the ground, so you're not figuring it all out from your inbox.

A sourcing trip group together by a lake in India
Sourcing Trips

Come for the factories. Leave with a whole lot more.

Small-group trips to China and India for founders who want to meet suppliers, discover what's possible and see the process up close. Yes, we do serious business. We also make room for the people, places and moments that make travel worth doing.

Kristy Withers holding Good Goods jewellery boxes
Good Goods

My colourful little rebellion.

A jewellery brand born from a love of colour, craftsmanship and pieces that refuse to blend in. Because after all these years, I still love turning an idea into something you can actually wear.

Meet Good Goods (opens in a new tab)
A change of perspective

Bigger isn't always better. Better is better.

For a long time, I thought success was the size of the business. These days I care just as much about what that business makes possible. The freedom to travel. Time with the people I love. Work that keeps me curious. And enough space to enjoy the life I'm working so hard to build.

Success wasn't the business I built. Success was learning to build a life I'm proud of.
China / India / where the good stuff gets made

There's only so much you can learn from a supplier catalogue.

Come behind the scenes with me and the Source Haus team. We'll meet manufacturers, ask the questions that matter, explore possibilities and make connections that can change how you do business. The itineraries are thoughtfully planned. The days are full. And there are usually a few stories to tell when we get home.

See Upcoming Sourcing Trips
Colourful saris at an Indian market on a sourcing trip
Press & founder stories

A few places you might have seen me.

Over the years, I've shared stories from the messy, rewarding business of building products with publications and organisations that have been curious enough to ask. Some were about the wins. Plenty were about what I learnt along the way.

  • Sunrise
  • Today
  • Studio 10
  • The Daily Telegraph
  • The Sydney Morning Herald
  • Financial Review
  • Marie Claire
  • Mamamia
  • HuffPost
  • SmartCompany
In the Press
From the people who've been there

Don't just take my word for it.

In just one week, I found manufacturers for five products and gained insights, connections and momentum that would have taken months, if not years, to achieve on my own.
Kate Purtle · China Sourcing Trip
I honestly couldn’t have done my sourcing trip to India without Kristy. Her contacts, knowledge, organisation and calm confidence made the whole experience feel seamless from start to finish.
Liz Hayward · Hayward & Co · India 2026
Kristy makes anything seem possible. Nothing is ever a drama or too hard. Her can-do “anything is possible” attitude is infectious and I could hang out with her 24/7.
Danielle Doyle · China Sourcing Trip
Notes from the road (and everything in between)

Things I'm learning, making and thinking about.

Factory floors. Founders. Jewellery. Good ideas. Bad decisions I've learnt from. And the occasional reminder that there's more to life than an inbox.

The camera roll

Life lately, according to my camera roll.

A little business, a little travel, a lot of products and whatever else I'm currently getting myself into.

  • Kristy Withers in a colourful floral dress
  • Kristy reviewing jewellery samples at a market counter
  • Colourful saris at an Indian market
  • Kristy holding Good Goods jewellery boxes
  • A sourcing trip group by a lake in India
  • Kristy Withers portrait

Moments from behind the scenes. Find my latest posts on Instagram.