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As seen in

Sunrise

Today

Studio 10

Vogue Living

AFR

Smart Company

Marie Claire

eBay

✦  This isn't just business coaching

Most Business Coaches Have Never Built a Product.
I Have.

Because building a profitable product business requires more than mindset. Most women are trying to figure all of that out alone. You don't have to.

I spent 15+ years doing the actual work — manufacturing products, managing factories, navigating suppliers, surviving margin disasters, scaling internationally and growing a business to more than $50 million in sales.


01

Not just ideas — the pricing, positioning and margin structure that makes a product business actually work.

Product Strategy & Margins

02

Manufacturing & Sourcing

Real factory relationships, supplier communication and production oversight built over 15 years.

03

Logistics & Scale

Freight, inventory, international expansion — the systems that allow a product business to grow.

04

Branding & Marketing

Built on 10 years of corporate marketing including managing eBay Australia's advertising team.

Four ways to work together — each designed for a different stage of the journey.

Your path forward

Wherever You're Starting, There's a Clear Next Step

01

For women with an idea

The Product Path

You have an idea. You don't have a roadmap.


A step-by-step program designed to take you from idea to profitable product business — with clarity, structure and real support from someone who has built one.



02

For women with products

Source Haus

You have products. You need better manufacturing.



Hands-on sourcing and manufacturing support to help you find better factories, improve your margins and bring your products to life properly.




03

For women wanting direct access

Sourcing Trips

You want to see manufacturing first-hand.



Join us in China or India for immersive sourcing experiences designed to help you understand manufacturing, meet suppliers and build products with confidence.




04

For women inside our ecosystem

The Empire Collective

You're inside our world and ready to scale.




Ongoing mentorship and implementation support for members who are ready to grow with accountability, strategy and long-term guidance.





Available to graduates and existing members only.



Success stories

Women Building Real

From first products to thriving brands — across fashion, interiors, beauty, accessories, lifestyle and more.


More than just a mentor, Kristy was a catalyst for my personal and professional development. I am incredibly grateful for her mentorship, which has been a cornerstone of my success.

Product Businesses

B

Bianca

Capra Designs

Working with Kristy was absolutely incredible. She helped me see through the fog and get clear on what to work on. Such a wealth of knowledge and so open with sharing her own experiences.

H

Hannah

Bear & Moo

More than just a mentor, Kristy was a catalyst for my personal and professional development. I am incredibly grateful for her mentorship, which has been a cornerstone of my success.

B

Bianca

Capra Designs

✦ About Kristy


I Built a $50M Product Business.
Now I Help Women

I'm Kristy Withers — founder of Incy Interiors, which I grew from scratch to more than $50 million in sales across 9 countries.

Do the Same.

After years of building products, managing global manufacturing and navigating both incredible growth and devastating setbacks, I realised something: most women with brilliant product ideas have absolutely no roadmap.


So now I help founders build profitable product businesses with the strategy, sourcing and support I wish had existed when I started.

"Most women with brilliant product ideas don't fail because they aren't capable."

in product sales

— Kristy Withers

Ready?


You Don't Need Another Course.You Need a Clear Path.

Whether you're starting with an idea or ready to scale an existing brand, we'll help you build your product business properly.