A founder first. A product person forever.
I love a good product. I love knowing how it was made, who made it, what it costs and whether there's a smarter way to bring it into the world. Some people collect shoes. I seem to collect product ideas and factory contacts.
I started Incy Interiors and spent years building it into an international product business, with more than $50 million in sales across nine countries. It was exciting, demanding and full of lessons no business book could have prepared me for.
I've negotiated with factories, navigated production headaches, made decisions that paid off and others I'd rather not repeat. The experience gave me an enormous respect for the people and processes behind the products we buy.
As seen in
The stories that travelled further.
My founder journey has also been shared through publications and business profiles. I have been profiled by PayPal, Afterpay, BigCommerce and the Australian Taxation Office, alongside coverage in business and lifestyle media. The best part is being able to talk about what really goes into building a product business, not just the highlight reel.
See Press & Features
Same curiosity. Different priorities.
These days my work looks a little different. Through Source Haus, I work with a team in China and India to help product founders source and manufacture more confidently. I also host small-group sourcing trips for people who want to see the factories, meet the makers and understand what's possible firsthand.
And because I apparently can't help myself, I'm building Good Goods, my colourful jewellery brand. It's the creative side of me getting another turn.
The business is supposed to fit into your life. Not swallow it whole.
I'm still ambitious. I still care about margins, quality and building something meaningful. But I no longer believe that bigger automatically means better.
I want to build things I'm proud of, work with people I enjoy and have a life that's rich outside the business too. That's a work in progress, not a perfectly packaged success story.
Success wasn't the business I built. Success was learning to build a life I'm proud of.
- 01
I'm happiest when I'm discovering a product, meeting a maker or finding a clever solution to a messy problem.
- 02
I believe good supplier relationships are built on trust, clarity and knowing your numbers.
- 03
I love beautiful things, but I love beautiful things that make commercial sense even more.
Curious where we could take your business?
If you're building a product brand, there are two ways to work with us: come sourcing with me in China or India, or have the Source Haus team support your sourcing and production.