I help women turn product ideas into real businesses.
After building a product brand that sold in 9 countries and generated more than $50 million in sales, I now help founders do it with a much clearer path.
Work with me
Founded
Incy Interiors
In product sales
Countries sold
Founders mentored
Years in business
I didn't start with a perfect plan either.
When I started Incy, I was not a manufacturer. I didn't have a factory sitting in my back pocket. I didn't know all the answers.
I was a mum with an idea, a strong point of view, and enough naivety to get started before I talked myself out of it.
Over the years, I learnt how to design products, work with factories, manage suppliers, negotiate margins, build a brand, sell online, sell wholesale, handle stock, deal with cash flow, survive mistakes and keep going when business felt anything but glamorous.
Some parts were incredible. Some parts were brutal. Both made me very good at seeing what founders actually need.
Not more vague advice. Not another fluffy business course. Not "just believe in yourself" and hope for the best.
They need a clear product, a clear customer, a clear manufacturing plan, and someone who can tell them the truth before they waste thousands of dollars.
That's what I do now.
Why I do this work.
I know what it feels like to have an idea you cannot stop thinking about.
I also know what it feels like to sit in the messy middle, wondering if the product is right, if the factory is trustworthy, if the numbers work, if you are ready.
My job is to help you separate the fear from the facts, make better decisions, and move forward with a plan that makes sense.
Not because it is easy. Because it is possible when you know what you are doing.
Where I meet founders.
I work with women at different stages of the product business journey.
The Product Path
For women with an idea who need to work out if it is viable, what they are actually creating, who it is for, and how to brief a factory properly.
Learn more →Source Haus
For founders who are ready to source, sample or manufacture and want experienced support finding and managing the right suppliers.
Learn more →Sourcing Trips
For founders who want to experience sourcing in real life, meet suppliers, visit markets and factories, and understand how products are actually made.
Learn more →The Empire Collective
For founders who have completed The Product Path or worked with me before and want ongoing strategy, accountability and support as they grow.
Learn more →Practical, not precious.
I believe product businesses can be profitable, creative and enjoyable, but only when the foundations are right.
A pretty product is not enough. You need to understand your customer, your margin, your manufacturing process, your pricing, your positioning and your path to market.
I am direct because I care. I will tell you when something is not strong enough. I will help you simplify what feels overwhelming. And I will always bring the conversation back to what is actually going to move the business forward.
The goal is not just to make a product. The goal is to build something that sells, supports your life, and gives you more options.
Kristy WithersA little of what I bring to the table.
Built and scaled Incy Interiors into an international product brand
Sold across Australia and overseas
Worked with factories across China, India, Malaysia, Vietnam and Taiwan
Spent years navigating product development, sourcing, wholesale, ecommerce, cash flow and growth
Mentored product founders through idea validation, manufacturing, launch and scaling
Led sourcing trips through China and India for women building product-based brands
Whether you are still on an idea or already growing.
There is a way to work together, wherever you are in the journey.
Explore ways to work with me