I’ll walk you through every step of building and launching your product.
For founders who are full of ideas but stuck at the starting line…
It’s in your Notes app, your Pinterest board, your head when you try to fall asleep.
You’ve Googled until your brain hurts.
But when it comes to actually starting? You freeze.
How do I find a manufacturer?
How much stock am I meant to order?
What if I mess it up and waste a tonne of money?
So, instead of doing it “wrong,” you do… nothing.
So, you’ve been sitting on this for months… maybe years.
You have the idea. You’re just missing the plan.
Most of the advice out there skips the hard bits.
Or assumes you already have a product.
Or makes it sound like you need a 5-figure budget and a team of 10 to get started.
No wonder you end up overwhelmed, overthinking and stuck in a cycle of “not yet.”
What if you had a step-by-step path that helps you move forward with clarity, support, and examples grounded in lived experience? The kind of insight that only comes from 14+ years in the product-based industry.
You need someone to show you how it all works, from the beginning.
You don’t need another Google rabbit hole.
A guided 10-week group experience to take your product idea from spark to shelf, step by step. We’ll shape your offer, lock in suppliers, set margins, and get your product into customers’ hands.
You’ll get the exact systems, supplier workflows, cashflow templates, marketing strategies and industry contacts I’ve used to grow product businesses over the past 14 years.
All focused on what gets your product made, sold and delivered without the costly mistakes.
Introducing Idea to Empire
Hey, I’m Kristy Withers.
I’ve spent the last 14+ years in the product-based biz, building a global brand that hit $1M in its first year and scaled to $50M.
I’ve learnt what works, what absolutely doesn’t, and what looks good on paper but doesn’t hold up in the real world. This program cuts through all of that and gives you what matters, when you need it.
Meet your mentor
You’ve got the idea…
Or maybe just the itch that won’t go away, but bringing it to life feels overwhelming. You’re not sure what comes first (or second, or seventh), and you don’t want to waste time or money figuring it out the hard way.
This program will give you the structure, tools, and real-world guidance to launch a product-based business properly, with foundations that actually hold.
Here’s what we’ll work through together:
Business Foundations Foundationseading
1. Business Foundations
Setting up your business foundations early (structure, names, trademarks) so you don’t end up rebranding years down the line, like I’ve seen too many founders do
2. Target Customers
Figuring out exactly who your customer is and how to design something they genuinely want, not just what you think will sell
3. Product Development
Developing a product that solves a real problem, is priced with margin in mind, and meets legal and safety standards
4. Manufacturing Options
Exploring manufacturing options (local, overseas, agents, Alibaba, trade shows)
5. Locking in Your Manufacturer
Locking in a legit manufacturer you trust, with the right specs, timelines, and quality control in place
6. Brand Creation
Building a brand that has personality and purpose, not just pretty fonts and a Canva logo
7. Sales Channel Strategy
Choosing the right sales channels for your product (wholesale, online, distributors) and how to approach each one strategically
8. Operations + Logisitics
Handling the unsexy but essential logistics: shipping, warehousing, customer service, inventory, and systems that keep things running smoothly
9. Financial Systems
Understanding your numbers from day one, tracking costs, margins, weekly reports, and cashflow
10. Marketing with Reach
Creating a marketing plan with real reach, from influencers and events to PR, ads, collabs, and more. You’ll learn what works without begging for attention or chasing trends
This is the work that takes your idea from ‘someday’ to Shopify dings.
Sara, TRES
"Idea to Empire is a thorough, detailed and hands-on program that delivers far above expectations. This is a road map to your future success (and life) and Kristy is there as a world-class expert and your cheerleader the whole way.
I cannot recommend this highly enough to ANYONE seeking growth, clarity and structure for their current or future product business."
Heres whats waiting for you
You’ll get ten core modules with one delivered each week, customised in real time based on where you’re at. No wading through content that isn’t relevant yet - you’ll get the right info at the right time. We’ll cover everything from idea development and manufacturing to pricing, branding, operations, and marketing.
Live working sessions where you can ask questions, get feedback, and talk through whatever’s coming up in your business. You’ll have the option to jump into the hot seat for personalised support, or just join the conversation and take what you need.
Throughout the program, you’ll also get access to bonus live sessions with guest experts, from branding to freight, legal to sourcing. They’re deep dives tied to the week’s topic, hosted by people who know their stuff and are in the game.
For the stuff that comes up in between. You’ll have access to a private space where you can ask questions, share wins, troubleshoot roadblocks, and connect with other founders going through the same thing.
From daily P&L trackers to cashflow templates and marketing calendars, you’ll get the exact tools I’ve built to run my own product businesses. These are the systems that kept things profitable, planned, and moving. You’ll also get supplier email templates, planning guides, and other resources designed to save you time, cut down the guesswork, and help you make smart decisions from day one.
You’ll get access to the same vetted factories, sourcing agents, and tools I’ve personally used to grow my product businesses. I’ll open up my network so you’re not starting from scratch.
I’ll personally manage finding you a vetted manufacturer. You’ll leave with a factory you can trust, meeting MOQs + pricing. questions.
It’s designed to help you stop circling the idea and actually build the thing, with proper support, practical tools, and someone walking it with you every step of the way.
Step-by-step training, worksheets, and tools designed to confidently move you trhough development, sampling, & production
✔ A product that’s ready to sell
✔ A brand that feels aligned
✔ Suppliers and manufacturers you trust
✔ A launch plan with real reach (not just hoping influencers notice you)
✔ Systems that don’t break the second orders come in
✔ A financial setup that supports growth
✔ A business that looks the way you always imagined… and runs like one too!
By the end of the program, you’ll have:
The investment
The investment
Lock in my spot
One time payment of $3,999
Or spread it out $599/month for 8 months
"Idea to Empire was absolutely transformative for me. Coming back into the business world after a couple of years off, this course was exactly what I was looking for.
I especially loved that it connected me with like-minded founders through weekly meetings that kept motivation high, along with bite-sized lessons each week which stopped me from feeling overwhelmed.
It demystified sourcing and manufacturing (areas I knew nothing about) and the whole time I moved through the process of finding my manufacturer I felt like Kristy was right there, holding my hand through every step.
The course covered all the business basics everything from finances to sales and marketing and all in manageable chunks.
Kristy’s infectious zest for life made the weekly catch ups fun and supportive and I feel incredibly grateful to have her in my corner!"
Kasey Jach, HaloTech
You’ve got a product idea (or the beginnings of one, and you’re done sitting on it
You want a fully fledged business in 10 weeks, and you’re ready to show up and make it happen
You’re willing to put in the work but need structure, tools, and guidance to finally move forward
You’re open to feedback, curious, and keen to figure things out as you go
actually making money
Who is this for?
FAQs
It runs for 10 weeks. You’ll get 10 modules, delivered weekly.
Nope. If you’ve got even the seed of an idea, we’ll help you shape it into something real.
No, you don;t need a massive budget but you do need at least $10,000 - $15,000 to fund everything
It’s a group program, but you’ll still get live support, Q&A sessions, and access to me throughout.
Yes. If you do the work throughout the program at the end of the 10 weeks you will have yourself a product business
Even better. This will help you tighten up what you’ve got, fill in the gaps, and stop second-guessing every step.
From Notes app to Shopify sales.
If you’re done circling the idea and want to finally bring it to life…
There’s a seat here with your name on it.
I'm in